← Back to portfolio
Google AdsB2B
Catalyst Growth
A B2B consultancy was spending on Google Ads but drowning in unqualified leads. They needed quality, not just volume.
The Challenge
High spend, low-quality leads.
Their campaigns generated clicks but few real opportunities. Budget was leaking on broad keywords and the landing pages weren't built to qualify or convert serious prospects.
The Strategy
Spend less, on the right people.
We rebuilt the account around high-intent search terms, tightened targeting, and redesigned landing pages to speak directly to qualified buyers.
- →Keyword and audience overhaul toward intent
- →Dedicated, conversion-focused landing pages
- →Lead-quality tracking, not just lead count
The Execution
A rebuilt account and a sharper funnel.
I restructured the Google Ads account, rewrote ad copy around the client's real value proposition, added negative keywords aggressively, and built landing pages designed to filter and convert.
The Results
More qualified leads, for less.
Gallery
landing_page.jpg
campaign_dashboard.jpg
ad_variations.jpg
mobile_views.jpg
Technologies used
Google Ads
Analytics
Landing Pages
Conversion Tracking
A/B Testing
CRO